Rankings
Publications
Sources
Publishers
Scholars
Organizations
About
Login
Register
Home
Publications
Do brand personality scales really measure brand personality?
Home
Publications
Do brand personality scales really measure brand personality?
Do brand personality scales really measure brand personality?
Audrey Azoulay
Audrey Azoulay
JK
Jean-Noël Kapferer
Jean-Noël Kapferer
Publisher Website
Google Scholar
Cite
Download
Share
Download
1 November 2003
journal article
Published by
Springer Science and Business Media LLC
in
Journal of Brand Management
Vol. 11
(2)
,
143-155
https://doi.org/10.1057/palgrave.bm.2540162
Abstract
No abstract available
Keywords
THEORETICAL
FLOURISHING
BRAND PERSONALITY
CIRCLES
FACET
MANAGERIAL
THEORISING
AUDIENCESINCE
Cited by 386 articles