Quality improvement vs. advertising support: Which strategy works better for a manufacturer?
- 16 January 2011
- journal article
- Published by Elsevier BV in European Journal of Operational Research
- Vol. 208 (2), 119-130
- https://doi.org/10.1016/j.ejor.2010.08.003
Abstract
No abstract availableKeywords
This publication has 20 references indexed in Scilit:
- The state of the art in static and dynamic gamesEuropean Business Review, 2009
- Feedback Stackelberg equilibrium strategies when the private label competes with the national brandAnnals of Operations Research, 2008
- A survey of Stackelberg differential game models in supply and marketing channelsJournal of Systems Science and Systems Engineering, 2007
- STACKELBERG LEADERSHIP IN A MARKETING CHANNELInternational Game Theory Review, 2001
- Dynamic cooperative advertising in a channelJournal of Retailing, 2000
- Production, inventory, and pricing under cost and demand learning effectsEuropean Journal of Operational Research, 1999
- Capacity Allocation for Dynamic Process Improvement with Quality and Demand ConsiderationsOperations Research, 1996
- A Quality Control Model with Learning EffectsOperations Research, 1988
- Quality Improvement and Learning in Productive SystemsManagement Science, 1986
- Optimal production, purchasing and pricing: A differential game approachEuropean Journal of Operational Research, 1986