Identifying the green consumer: A segmentation study
- 9 February 2009
- journal article
- Published by Springer Science and Business Media LLC in Journal of Targeting, Measurement and Analysis for Marketing
- Vol. 17 (1), 17-25
- https://doi.org/10.1057/jt.2008.28
Abstract
No abstract availableKeywords
This publication has 37 references indexed in Scilit:
- Environmental segmentation alternatives: a look at green consumer behavior in the new millenniumJournal of Consumer Marketing, 1999
- Evolving Paradigm for Environmental Sensitivity in Marketing Programs: A Synthesis of Theory and PracticeJournal of Marketing Theory and Practice, 1999
- The Environmentally Concerned Consumer: An Exploratory StudyJournal of Marketing Theory and Practice, 1998
- An International Comparison of Environmental Advertising: Substantive versus Associative ClaimsJournal of Macromarketing, 1996
- Environmental decision making: research issues in the cosmetics and toiletries industryMarketing Intelligence & Planning, 1996
- Green Advertising: Salvation or Oxymoron?Journal of Advertising, 1995
- A Content Analysis of Environmental Advertising Claims: A Matrix Method ApproachJournal of Advertising, 1993
- Strategic green marketingJournal of Consumer Marketing, 1993
- Strategies for environmental advertisingJournal of Consumer Marketing, 1993
- Ethics and environmental marketingJournal of Business Ethics, 1992