Environmental decision making: research issues in the cosmetics and toiletries industry
- 1 April 1996
- journal article
- Published by Emerald in Marketing Intelligence & Planning
- Vol. 14 (2), 19-25
- https://doi.org/10.1108/02634509610110769
Abstract
Examines the array of areas within society that are having an impact and are likely to be affected by transition to a new, green world. Focuses on a research project currently under way in the cosmetics and toiletries industry, examining the impact of environmentalism on this industry; discusses specifically the role of marketing. Considers reasons for adopting a case‐based research methodology and explores the research questions adopted in the study. Discusses one of the case companies, placing emphasis on the research issues raised in the study.Keywords
This publication has 22 references indexed in Scilit:
- Measuring ecological concern: A multi‐construct perspectiveJournal of Marketing Management, 1993
- Producing Environmentally Acceptable Cosmetics? The Impact of Environmentalism on the United Kingdom Cosmetics and Toiletries IndustryJournal of Marketing Management, 1992
- Trends in public opinion toward environmental issues: 1965–1990Society & Natural Resources, 1991
- STABILITY AND TRANSFORMATION IN ENVIRONMENTAL GOVERNMENTThe Political Quarterly, 1991
- Towards the next environment white paperPolicy Studies, 1991
- Environmental attitudes and knowledge: A comparison of marketing and business students with other groupsJournal of Business Research, 1990
- Green consumerism and the societal marketing concept: Marketing strategies for the 1990'sJournal of Marketing Management, 1990
- Perceptions of the Societal Marketing ConceptEuropean Journal of Marketing, 1989
- Personality variables and environmental attitudes as predictors of ecologically responsible consumption patternsJournal of Business Research, 1988
- A PROCESS MODEL OF INTERNAL CORPORATE VENTURING IN THE DIVERSIFIED MAJOR FIRMAdministrative Science Quarterly, 1982