A framework of brand value in B2B markets: The contributing role of functional and emotional components
- 31 January 2012
- journal article
- Published by Elsevier BV in Industrial Marketing Management
- Vol. 41 (1), 106-114
- https://doi.org/10.1016/j.indmarman.2011.11.009
Abstract
No abstract availableKeywords
This publication has 45 references indexed in Scilit:
- How strong is the business-to-business brand in the workforce? An empirically-tested model of ‘internal brand equity’ in a business-to-business settingIndustrial Marketing Management, 2010
- Managing industrial brand equity: Developing tangible benefits for intangible assetsIndustrial Marketing Management, 2010
- Industrial global brand leadership: A capabilities viewIndustrial Marketing Management, 2007
- The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspectiveIndustrial Marketing Management, 2007
- Emotions, trust and relationship development in business relationships: A conceptual model for buyer–seller dyadsIndustrial Marketing Management, 2006
- Co-branding on industrial marketsIndustrial Marketing Management, 2005
- Value in business markets: What do we know? Where are we going?Industrial Marketing Management, 2005
- Brand Values Related to Industrial ProductsIndustrial Marketing Management, 2001
- Defining A "Brand": Beyond The Literature With Experts' InterpretationsJournal of Marketing Management, 1998
- An exploration of branding in industrial marketsIndustrial Marketing Management, 1997