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Defining A "Brand": Beyond The Literature With Experts' Interpretations
Home
Publications
Defining A "Brand": Beyond The Literature With Experts' Interpretations
Defining A "Brand": Beyond The Literature With Experts' Interpretations
LC
Leslie de Chernatony
Leslie de Chernatony
Francesca Dall'Olmo Riley
Francesca Dall'Olmo Riley
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1 June 1998
journal article
Published by
Taylor & Francis Ltd
in
Journal of Marketing Management
Vol. 14
(5)
,
417-443
https://doi.org/10.1362/026725798784867798
Abstract
No abstract available
Cited by 312 articles