The Essence Of Business Marketing Theory, Research, and Tactics: Contributions from theJournal of Business-to-Business Marketing

Abstract

During its first thirteen years ¹ 1. Net years of publication from Volume 1 (1993) to Volume 13 (2006) inclusive. View all notes of publication, this journal has been an innovative leader for topical development of business marketing literature. To mark this milestone, this special issue takes stock of the Journal of Business-to-Business Marketing (JBBM)—characterizing its growth and accomplishments as well as summarizing its contributions. The JBBM has published over 150 papers that have rich theoretical underpinnings. The JBBM's editorial position has been about access and this has been largely achieved through successful implementation of editorial policy, participation in Meet-the-Editors sessions, fostering geographically broad-based board appointments with stability, and publication of four special issues. This article provides an overview of the history of the Journal of Business-to-Business Marketing in the context of similar efforts by other lead journals. The dynamics of our editorial posture are subsequently examined with an eye toward how JBBM policy and procedures are formulated and implemented. Next, salient content features of JBBM literature are highlighted, and the appendix contains a detailed summary for each article (since inception) noting author(s), key research issue, theory, methodology, findings, and contribution (organized by seventeen topics within the business marketing management general model). Finally, thoughts regarding the future content and context for of the Journal of Business-to-Business Marketing are presented.