An emerging model of Web site design for marketing
- 1 March 1998
- journal article
- Published by Association for Computing Machinery (ACM) in Communications of the ACM
- Vol. 41 (3), 44-51
- https://doi.org/10.1145/272287.272296
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- Consumer strategies for the internet: four scenariosLong Range Planning, 1997
- Marketing communication and the world wide webBusiness Horizons, 1996
- Crafting strategies for global marketing in the new millenniumBusiness Horizons, 1996
- Marketing in Hypermedia Computer-Mediated Environments: Conceptual FoundationsJournal of Marketing, 1996