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Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
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Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Donna L. Hoffman
Donna L. Hoffman
Thomas P. Novak
Thomas P. Novak
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1 July 1996
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 60
(3)
,
50
https://doi.org/10.2307/1251841
Abstract
No abstract available
Cited by 2373 articles