What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971–2006
- 31 January 2010
- journal article
- review article
- Published by Elsevier BV in Industrial Marketing Management
- Vol. 39 (1), 56-63
- https://doi.org/10.1016/j.indmarman.2008.09.005
Abstract
No abstract availableKeywords
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