The Role of Marketing in the Company Turnaround Process
- 31 July 1998
- journal article
- research article
- Published by Elsevier BV in Industrial Marketing Management
- Vol. 27 (4), 315-327
- https://doi.org/10.1016/s0019-8501(97)00065-5
Abstract
No abstract availableThis publication has 28 references indexed in Scilit:
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