The Relative Persuasiveness of Gain-Framed and Loss-Framed Messages for Encouraging Disease Detection Behaviors: A Meta-Analytic Review
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- 1 June 2009
- journal article
- Published by Oxford University Press (OUP) in Journal of Communication
- Vol. 59 (2), 296-316
- https://doi.org/10.1111/j.1460-2466.2009.01417.x
Abstract
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