The use of the World Wide Web for commercial purposes

Abstract

In this information age, business leaders who are able to access more information and make use of it will likely be the winners in the marketplace. Among the different information sources and media, the Internet is a leading technology which facilitates information exchange internationally. Furthermore, the World Wide Web (WWW) is the most popular application on the Internet, used for many diversified business purposes including direct sales, advertisement, customer support, etc. The astonishing growth of WWW users is clear evidence of this. This study investigates how far electronic commerce, and in particular business use of the WWW has actually progressed in Hong Kong. The correlation between companies’ business types and their purposes of using Web pages through the WWW are also studied. By physically visiting the Web sites of Hong Kong’s commerce, a survey is conducted and the results are summarized.