Waterfall and sprinkler new-product strategies in competitive global markets
- 31 July 1995
- journal article
- Published by Elsevier BV in International Journal of Research in Marketing
- Vol. 12 (2), 105-119
- https://doi.org/10.1016/0167-8116(94)00008-c
Abstract
No abstract availableThis publication has 14 references indexed in Scilit:
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