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A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns
Home
Publications
A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns
A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns
KH
Kristiaan Helsen
Kristiaan Helsen
KJ
Kamel Jedidi
Kamel Jedidi
WD
Wayne S. DeSarbo
Wayne S. DeSarbo
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1 October 1993
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 57
(4)
,
60
https://doi.org/10.2307/1252219
Abstract
Country segmentation has been proposed to assist in marketing strategy decisions for international marketing managers. Such schemes typically consist of groupin...
Keywords
MARKETING
MULTINATIONAL
SCHEMES
NEW APPROACH
TYPICALLY CONSIST
GROUPIN
APPROACH TO COUNTRY
COUNTRY SEGMENTATION UTILIZING
All Articles
Open Access
Cited by 143 articles