Electronic shopping
- 1 July 1998
- journal article
- Published by Association for Computing Machinery (ACM) in Communications of the ACM
- Vol. 41 (7), 81-87
- https://doi.org/10.1145/278476.278491
Abstract
Yin comparing multiple products on the samescreen all have adverse effects on electronic shopping[2]. Can customers find what they want in the stores?Are customers aware of what products are available?After all, diligence in browsing a store is not a virtueretailers should expect from its online customers.We review online retail store attributes such as thenumber of links into the store, image sizes, numberof products, and store navigation features. By reviewingthe user...Keywords
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