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Quantifying the effect of user interface design features on cyberstore traffic and sales
Home
Publications
Quantifying the effect of user interface design features on cyberstore traffic and sales
Quantifying the effect of user interface design features on cyberstore traffic and sales
GL
Gerald L. Lohse
Gerald L. Lohse
PS
Peter Spiller
Peter Spiller
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1 January 1998
conference paper
conference paper
Published by
Association for Computing Machinery (ACM)
p.
211-218
https://doi.org/10.1145/274644.274675
Abstract
No abstract available
Keywords
INTERNET RETAIL STORE DESIGN
WWW
ECONOMIC VALUE
ELECTRONIC COMMERCE
MARKETING
REGRESSION ANALYSIS
SHOPPING
Cited by 34 articles