Application of the personal involvement inventory in marketing
- 1 July 1993
- journal article
- research article
- Published by Wiley in Psychology & Marketing
- Vol. 10 (4), 357-366
- https://doi.org/10.1002/mar.4220100409
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- A causal model of consumer involvementJournal of Economic Psychology, 1989
- THE PRODUCT ENTHUSIAST: IMPLICATIONS FOR MARKETING STRATEGYJournal of Consumer Marketing, 1986
- Measuring the Involvement ConstructJournal of Consumer Research, 1985
- Measuring Consumer Involvement ProfilesJournal of Marketing Research, 1985