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Measuring the Involvement Construct
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Publications
Measuring the Involvement Construct
Measuring the Involvement Construct
JZ
Judith Lynne Zaichkowsky
Judith Lynne Zaichkowsky
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1 December 1985
journal article
Published by
Oxford University Press (OUP)
in
Journal of Consumer Research
Vol. 12
(3)
,
341
https://doi.org/10.1086/208520
Abstract
No abstract available
Cited by 3706 articles