A role-theoretic approach to product symbolism: Mapping a consumption constellation
- 31 March 1991
- journal article
- research article
- Published by Elsevier BV in Journal of Business Research
- Vol. 22 (2), 95-109
- https://doi.org/10.1016/0148-2963(91)90044-x
Abstract
No abstract availableThis publication has 12 references indexed in Scilit:
- Mirror, Mirror, on the Wall, What's Unfair in the Reflections on Advertising?Journal of Marketing, 1987
- The Distorted Mirror: Reflections on the Unintended Consequences of AdvertisingJournal of Marketing, 1986
- A causal model approach to the symbolic interactionist view of the self-concept.Journal of Personality and Social Psychology, 1985
- The Role of Products as Social Stimuli: A Symbolic Interactionism PerspectiveJournal of Consumer Research, 1983
- Measurement of commitment to role identities.Journal of Personality and Social Psychology, 1981
- Preference Measurement of Item CollectionsJournal of Marketing Research, 1972
- Socially Distant Reference Groups and Consumer AspirationsJournal of Marketing Research, 1971
- Product Positioning by Behavioral Life-StylesJournal of Marketing, 1969
- Self-Conceptions and Others: A Further Test of Meadian HypothesesThe Sociological Quarterly, 1966
- Projective Techniques in Marketing ResearchJournal of Marketing, 1950