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Socially Distant Reference Groups and Consumer Aspirations
Home
Publications
Socially Distant Reference Groups and Consumer Aspirations
Socially Distant Reference Groups and Consumer Aspirations
AC
A. Benton Cocanougher
A. Benton Cocanougher
GB
Grady D. Bruce
Grady D. Bruce
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1 August 1971
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 8
(3)
,
379
https://doi.org/10.2307/3149581
Abstract
No abstract available
Keywords
CONSUMER ASPIRATIONS
SOCIALLY DISTANT
GROUPS AND CONSUMER
DISTANT REFERENCE GROUPS
Cited by 24 articles