Effects of Type of Postage and Covering Envelope on Response Rates in a Mail Survey
- 31 August 1986
- journal article
- research article
- Published by SAGE Publications in Psychological Reports
- Vol. 59 (1), 279-283
- https://doi.org/10.2466/pr0.1986.59.1.279
Abstract
Two variables thought to influence return rates for mail surveys, type of covering envelope (plain or university printed) and type of return envelope (postage stamp or business reply) produced no statistically significant differences in return rates. Therefore, anticipated response rates and cost-effectiveness become important considerations when choosing methods for mail survey.Keywords
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