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Mail Surveys and Response Rates: A Literature Review
Home
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Mail Surveys and Response Rates: A Literature Review
Mail Surveys and Response Rates: A Literature Review
LK
Leslie Kanuk
Leslie Kanuk
CB
Conrad Berenson
Conrad Berenson
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1 November 1975
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 12
(4)
,
440
https://doi.org/10.2307/3151093
Abstract
No abstract available
Cited by 469 articles