Message content in keyword campaigns, click behavior, and price-consciousness: A study of millennial consumers
- 1 January 2012
- journal article
- Published by Elsevier BV in Journal of Retailing and Consumer Services
- Vol. 19 (1), 78-87
- https://doi.org/10.1016/j.jretconser.2011.09.003
Abstract
No abstract availableKeywords
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