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Technical Wording in Advertising: Implications for Market Segmentation
Home
Publications
Technical Wording in Advertising: Implications for Market Segmentation
Technical Wording in Advertising: Implications for Market Segmentation
RA
Rolph E. Anderson
Rolph E. Anderson
MJ
Marvin A. Jolson
Marvin A. Jolson
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1 January 1980
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 44
(1)
,
57
https://doi.org/10.2307/1250035
Abstract
No abstract available
Keywords
TECHNICAL WORDING
MARKET SEGMENTATION
IMPLICATIONS FOR MARKET
WORDING IN ADVERTISING
Cited by 49 articles