Toward Enhancing the Quality and Quantity of Marketing Majors
- 1 April 1999
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 21 (1), 4-13
- https://doi.org/10.1177/0273475399211002
Abstract
This article reports the findings of a survey of undergraduate students designed to examine the key factors involved in selecting a marketing major. A discussion follows, dealing with the initiatives undertaken by marketing departments at various universities in an attempt to enhance the quality and quantity of marketing majors.Keywords
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