Development of New Technology Forecasting Algorithm: Hybrid Approach for Morphology Analysis and Conjoint Analysis of Patent Information
- 23 July 2007
- journal article
- Published by Institute of Electrical and Electronics Engineers (IEEE) in IEEE Transactions on Engineering Management
- Vol. 54 (3), 588-599
- https://doi.org/10.1109/tem.2007.900796
Abstract
Despite being a strong stimulus for the invention of new alternatives, morphology analysis (MA) suffers the limitations of being a nonquantitative, vague, and static methodology. As a consequence, the MA outcomes typically do not provide practical technology opportunities. This paper, therefore, proposes a new hybrid approach that enhances the performance of MA by combining it with conjoint analysis (CA) and citation analysis of patent information. First, keywords are extracted from patent documents using text mining, and the morphology of existing patents is identified by these keywords. Alternatives for new technology development from among the emerging technologies are presented by combining the valuable levels of each attribute in a morphology matrix predefined by domain experts. Then, configurations of new technology are suggested in order of priority using CA, and the technological feasibility of each new configuration is subsequently investigated. The technological competitiveness of a company can be analyzed by a newly suggested index, ldquotechnology share,rdquo which is analogous to the concept of market share in traditional CA. The proposed MA-CA hybrid process is illustrated with a case example of patent information from the thin film transistor-liquid crystal display (TFT-LCD) patent database.Keywords
This publication has 43 references indexed in Scilit:
- Automated extraction and visualization of information for technological intelligence and forecastingTechnological Forecasting and Social Change, 2002
- Thirty Years of Conjoint Analysis: Reflections and ProspectsInforms Journal on Applied Analytics, 2001
- Patent citation analysis.A closer look at the basic input data from patent search reportsScientometrics, 2001
- Morphological analysis for product designComputer-Aided Design, 2000
- Field anomaly relaxation: The arts of usageFutures, 1995
- Technology foresight using roadmapsLong Range Planning, 1995
- An Application of a Product Positioning Model to Pharmaceutical ProductsMarketing Science, 1992
- Commercial Use of Conjoint Analysis: An UpdateJournal of Marketing, 1989
- Commercial Use of Conjoint Analysis: A SurveyJournal of Marketing, 1982
- Estimating the weights for multiple attributes in a composite criterion using pairwise judgmentsPsychometrika, 1973