The impact of group viewing on patterns of television program choice

1 January 1982

journal article
research article
Published by Informa UK Limited in Journal of Broadcasting

Vol. 26 (1), 445-455
https://doi.org/10.1080/08838158209364012

Abstract

This study addressed a discrepancy between theories of program choice and observed audience behavior. It found that expected patterns of choice are significantly enhanced when viewing groups are constant over time.

Keywords

BEHAVIOR
TELEVISION
IMPACT OF GROUP
EXPECTED PATTERNS
SIGNIFICANTLY ENHANCED
STUDY ADDRESSED
VIEWING GROUPS
VIEWING ON PATTERNS
OBSERVED AUDIENCE

This publication has 5 references indexed in Scilit:

Choosing television programs by family vote
Communication Quarterly, 1978
Evaluation of Television Program Content for the Purpose of Promotional Segmentation
Journal of Marketing Research, 1974
TV viewing: application of a formal choice model
Applied Economics, 1972
Television Program Types
Journal of Marketing Research, 1971
Television Viewing and Family Choice Differences
Public Opinion Quarterly, 1968

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