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Television Program Types
RF
Ronald E. Frank
Ronald E. Frank
JB
James C. Becknell
James C. Becknell
JC
James D. Clokey
James D. Clokey
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1 May 1971
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 8
(2)
,
204
https://doi.org/10.2307/3149762
Abstract
No abstract available
Cited by 24 articles