GPA in Research Studies: An Invaluable but Neglected Opportunity
- 1 April 2006
- journal article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 28 (1), 35-42
- https://doi.org/10.1177/0273475305284638
Abstract
Grade point average (GPA) often correlates highly with variables of interest to educational researchers and thus offers the potential to greatly increase the statistical power of their research studies. Yet this variable is often underused in marketing education research studies. The reliability and validity of the GPA are closely examined here in a research study context. These findings are combined with other published results to offer specific recommendations and examples related to how education researchers can improve their studies with the appropriate use of GPA.Keywords
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