Exploring Predictors of Student Team Project Performance
- 1 April 1998
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 20 (1), 63-71
- https://doi.org/10.1177/027347539802000108
Abstract
In a study of 49 graduate and 172 undergraduate marketing project teams, the average of the individual abilities on the team was found to predict student team performance. Team size had little effect, and gender diversity had no effect on team performance. Among graduate teams, those with a moderate amount of nationality diversity outperformed teams with high or no nationality diversity. The implications of these and other findings for course administration and team assignment are discussed.Keywords
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