Netflix original series, global audiences and discourses of streaming success
Open Access
- 19 August 2021
- journal article
- research article
- Published by SAGE Publications in Critical Studies in Television: The International Journal of Television Studies
- Vol. 18 (1), 81-100
- https://doi.org/10.1177/17496020211037259
Abstract
This article examines the discourses of streaming success within the television industry by focusing on Netflix and two of the service’s original series: Fauda and La Casa de Papel. Using publicly available secondary data through 2019, this analysis argues the transnational platform’s efforts to redefine successful television while maintaining a high level of data secrecy necessitate the discursive construction of a global and undifferentiated audience. Yet, rather than representing a break with the past, the discourses of streaming success reveal Netflix to be a television institution attempting to address traditional industry challenges.Keywords
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