From Localisation to Translocalisation: Audience Readings of the Television Format Top Model

Abstract

The article approaches the issue of the localisation of television formats from an audience perspective, investigating how viewers interpret a global television format. Applying the concepts of transculturality and cultural proximity to empirical audience research, the article suggests that transculturality as mediatised practice exists in audience reception, revealed through similar patterns in the decoding process of a global television format by viewers from different cultural contexts. The article aims to show that localisation within the context of audience reception can also be regarded as translocalisation.