Greening the competitive advantage: antecedents and consequences of green brand equity
- 21 June 2015
- journal article
- Published by Springer Science and Business Media LLC in Quality & Quantity
- Vol. 50 (4), 1727-1746
- https://doi.org/10.1007/s11135-015-0232-y
Abstract
No abstract availableKeywords
This publication has 76 references indexed in Scilit:
- How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate CommunicationJournal of Business Ethics, 2011
- How corporate social responsibility information influences stakeholders' intentionsCorporate Social Responsibility and Environmental Management, 2010
- Personality and environmental concernJournal of Environmental Psychology, 2010
- The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green TrustJournal of Business Ethics, 2009
- “My” Brand or “Our” Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand EvaluationsJournal of Consumer Research, 2007
- The Driver of Green Innovation and Green Image – Green Core CompetenceJournal of Business Ethics, 2007
- Measuring personality in one minute or less: A 10-item short version of the Big Five Inventory in English and GermanJournal of Research in Personality, 2006
- Clarifying the concept of product–service systemJournal of Cleaner Production, 2002
- Developing and validating a multidimensional consumer-based brand equity scaleJournal of Business Research, 2001
- The theory of planned behaviorOrganizational Behavior and Human Decision Processes, 1991