The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust
Top Cited Papers
- 7 October 2009
- journal article
- Published by Springer Science and Business Media LLC in Journal of Business Ethics
- Vol. 93 (2), 307-319
- https://doi.org/10.1007/s10551-009-0223-9
Abstract
No abstract availableKeywords
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