Customer-based brand equity for a destination
- 1 April 2007
- journal article
- Published by Elsevier BV in Annals of Tourism Research
- Vol. 34 (2), 400-421
- https://doi.org/10.1016/j.annals.2006.10.005
Abstract
No abstract availableThis publication has 51 references indexed in Scilit:
- Evaluating Goodness-of-Fit Indexes for Testing Measurement InvarianceStructural Equation Modeling: A Multidisciplinary Journal, 2002
- The image as a possible source of competitive advantage of the destination — The case of SloveniaTourism Review, 2002
- Tourism image, evaluation variables and after purchase behaviour: inter-relationshipTourism Management, 2001
- Developing and validating a multidimensional consumer-based brand equity scaleJournal of Business Research, 2001
- Brand Management Through Narrowing the Gap Between Brand Identity and Brand ReputationJournal of Marketing Management, 1999
- Image measurement with self‐organizing maps: A tentative application to Austrian tour operatorsThe Tourist Review, 1994
- Introduction to the special issue on brand equityInternational Journal of Research in Marketing, 1993
- Investigating the Influence of Welcome Center Information on Travel BehaviorJournal of Travel Research, 1993
- Structural equation modeling in practice: A review and recommended two-step approach.Psychological Bulletin, 1988
- Holiday destination image — the problem of assessment: An example developed in MenorcaTourism Management, 1986