Social Marketing: An Approach to Third-World Development
- 1 June 1985
- journal article
- research article
- Published by SAGE Publications in Journal of Macromarketing
- Vol. 5 (1), 3-13
- https://doi.org/10.1177/027614678500500102
Abstract
The major theme of this article is that social marketing can contribute to the improvement of living conditions in the third world. The ease or difficulty of this task, however, will be determined by the existence of certain enabling conditions, precipitations circumstances and societal motivations in the countries of application.Keywords
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