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Social Marketing: An Approach to Planned Social Change
Home
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Social Marketing: An Approach to Planned Social Change
Social Marketing: An Approach to Planned Social Change
PK
Philip Kotler
Philip Kotler
GZ
Gerald Zaltman
Gerald Zaltman
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1 July 1971
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 35
(3)
https://doi.org/10.2307/1249783
Abstract
No abstract available
Cited by 787 articles