Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk
Top Cited Papers
- 15 July 2012
- journal article
- research article
- Published by Wiley in Information Systems Journal
- Vol. 24 (1), 85-114
- https://doi.org/10.1111/j.1365-2575.2012.00407.x
Abstract
No abstract availableKeywords
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