The Effect of Package Shape on Consumers' Judgments of Product Volume: Attention as a Mental Contaminant
- 1 September 2004
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 31 (2), 390-401
- https://doi.org/10.1086/422117
Abstract
A series of experiments examined how a container's shape can bias judgments of product quantity. Packages that have shapes that are perceived as attrKeywords
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