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Print Ad Recognition Readership Scores: An Information Processing Perspective
Home
Publications
Print Ad Recognition Readership Scores: An Information Processing Perspective
Print Ad Recognition Readership Scores: An Information Processing Perspective
AF
Adam Finn
Adam Finn
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1 May 1988
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 25
(2)
,
168
https://doi.org/10.2307/3172648
Abstract
No abstract available
Keywords
PRINT AD
READERSHIP SCORES
PROCESSING PERSPECTIVE
INFORMATION PROCESSING
AD RECOGNITION READERSHIP
Cited by 70 articles