Relationship marketing's role in managing the firm–investor dyad
- 31 August 2011
- journal article
- Published by Elsevier BV in Journal of Business Research
- Vol. 64 (8), 896-903
- https://doi.org/10.1016/j.jbusres.2010.09.005
Abstract
No abstract availableKeywords
This publication has 57 references indexed in Scilit:
- Consumers' stock preferences beyond expected financial returnsInternational Journal of Bank Marketing, 2010
- Differences between Short and Long‐term Relationships: An Empirical Analysis in Franchise SystemsJournal of Strategic Marketing, 2008
- Interactions of Individuals' Company-Related Attitudes and Their Buying of Companies' Stocks and ProductsJournal of Behavioral Finance, 2008
- Disclosure and the cost of capital: what do we know?Accounting and Business Research, 2006
- The strategic role of investor relationsCorporate Communications: An International Journal, 2004
- Relational Investing And Firm PerformanceJournal of Financial Research, 2004
- Beautiful exit: how to leave your business partnerEuropean Journal of Marketing, 2000
- Large Shareholder Activism, Risk Sharing, and Financial Market EquilibriumJournal of Political Economy, 1994
- Valuing Market StrategiesJournal of Marketing, 1988
- Developing Buyer-Seller RelationshipsJournal of Marketing, 1987