Rankings
Publications
Sources
Publishers
Scholars
Organizations
About
Login
Register
Home
Publications
Valuing Market Strategies
Home
Publications
Valuing Market Strategies
Valuing Market Strategies
GD
George Day
George Day
LF
Liam Fahey
Liam Fahey
Publisher Website
Google Scholar
Cite
Download
Share
Download
1 July 1988
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 52
(3)
,
45
https://doi.org/10.2307/1251449
Abstract
No abstract available
Cited by 116 articles