A Comparison of Web-Based and Paper-Based Survey Methods
- 15 July 2009
- journal article
- research article
- Published by SAGE Publications in Evaluation Review
- Vol. 33 (5), 464-480
- https://doi.org/10.1177/0193841x09340214
Abstract
Web-based surveys have become more prevalent in areas such as evaluation, research, and marketing research to name a few. The proliferation of these online surveys raises the question, how do response rates compare with traditional surveys and at what cost? This research explored response rates and costs for Web-based surveys, paper surveys, and mixed-mode surveys. The participants included evaluators from the American Evaluation Association (AEA). Results included that mixed-mode, while more expensive, had higher response rates.Keywords
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