Response Rates for Mixed-Mode Surveys Using Mail and E-mail/Web
Open Access
- 1 March 2008
- journal article
- Published by SAGE Publications in American Journal of Evaluation
- Vol. 29 (1), 99-107
- https://doi.org/10.1177/1098214007313228
Abstract
This study examines response rates for mixed-mode survey implementation involving mail and e-mail/Web components. Using Dillman's Tailored Design Method, 1,500 participants were sent a survey either (a) via mail with a follow-up contact via e-mail that directed them to a Web-based questionnaire or (b) via e-mail that directed them to a Web-based questionnaire with a follow-up contact via mail. Results indicate that these mixed-mode procedures produce moderately high response rates. However, the mail survey tended to be more effective than the e-mail/Web survey, when serving either as the initial contact or as the follow-up contact. These results suggest that survey implementation involving mail followed by e-mail/Web, or even mail-only approaches, may result in larger samples than implementation involving e-mail/Web followed by mail.Keywords
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