IMP and service-dominant logic: Divergence, convergence and development
- 28 February 2011
- journal article
- Published by Elsevier BV in Industrial Marketing Management
- Vol. 40 (2), 231-239
- https://doi.org/10.1016/j.indmarman.2010.06.035
Abstract
No abstract availableKeywords
This publication has 22 references indexed in Scilit:
- Academic brands and their impact on scientific endeavour: The case of business market research and researchersIndustrial Marketing Management, 2009
- Network pictures: concepts and representationsEuropean Journal of Marketing, 2006
- Making sense of network dynamics through network pictures: A longitudinal case studyIndustrial Marketing Management, 2005
- Managing Business Relationships by Analyzing the Effects and Value of Different ActionsIndustrial Marketing Management, 1999
- Stability and change in network relationshipsInternational Journal of Research in Marketing, 1987
- The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market CommitmentsJournal of International Business Studies, 1977
- Influence tactics in buyer — seller processesIndustrial Marketing Management, 1976
- THE INTERNATIONALIZATION OF THE FIRM ? FOUR SWEDISH CASESJournal of Management Studies, 1975
- Organizational mating and industrial marketing conservatism — some reasons why industrial marketing managers resist marketing theoryIndustrial Marketing Management, 1975
- Modeling the Industrial Buying ProcessJournal of Marketing Research, 1965