Organizational mating and industrial marketing conservatism — some reasons why industrial marketing managers resist marketing theory
- 31 March 1975
- journal article
- Published by Elsevier BV in Industrial Marketing Management
- Vol. 4 (1), 25-36
- https://doi.org/10.1016/0019-8501(75)90015-2
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- The allocation of resources to marketing communications in industrial marketsIndustrial Marketing Management, 1974
- A Strategic Contingencies' Theory of Intraorganizational PowerAdministrative Science Quarterly, 1971