Mediating landscapes
- 1 April 2004
- journal article
- Published by SAGE Publications in Tourist Studies
- Vol. 4 (1), 43-67
- https://doi.org/10.1177/1468797604053078
Abstract
Using the example of the Scottish Tourist Board ([STB] now VisitScotland), this article outlines three spaces of mediation involved in the discursive transformation of material landscapes into brochure images. STB marketing personnel occupy the first space of mediation. Market research provides specialist knowledge of consumer expectations and key icons of Scotland that form the dominant ideological foundations upon which positive discourses of place are constructed. Photography occupies the second space of mediation. Directly influenced by marketing discourse, photography becomes a highly selective process as photographers directly mediate landscapes using photographic techniques, knowledge and artistic expertise to convey atmospheres, moods and feelings of place, capturing consumers’ attention and encouraging imaginative interpretation. Design and the final presentation of images in brochures occupy the third space of mediation. Bound by design briefs outlining mediated discourse, design mediation occurs as designers apply knowledge, skills and artistic expertise of design practices and create new ways of presenting images in brochures.Keywords
This publication has 20 references indexed in Scilit:
- Picturing practices: research through the tourist gazeProgress in Human Geography, 1997
- Tourists' Images of a Destination-An Alternative AnalysisJournal of Travel & Tourism Marketing, 1996
- Marketing paradise, making nationAnnals of Tourism Research, 1995
- Representations of International Tourism in the Social Sciences: Sun, Sex, Sights, Savings, and ServilityAnnual Review of Anthropology, 1989
- Origins of sightseeingAnnals of Tourism Research, 1989
- Travel photographyAnnals of Tourism Research, 1988
- TOURIST BROCHURES AND TOURIST IMAGESCanadian Geographies / Géographies canadiennes, 1986
- Selling places: Environmental images for the executiveRegional Studies, 1982
- The image of the Third World in tourism marketingAnnals of Tourism Research, 1979
- The ubiquitous tourist brochure explorations in its intended and unintended useAnnals of Tourism Research, 1977