Selling places: Environmental images for the executive
- 3 February 1982
- journal article
- research article
- Published by Informa UK Limited in Regional Studies
- Vol. 16 (1), 1-17
- https://doi.org/10.1080/09595238200185471
Abstract
Burgess J. A. (1982) Selling places: Environmental images for the executive, Reg. Studies 16, 1–17. Images of place are a significant factor in the investment and locational decisions made by industrial and commercial executives. Local authority advertising attempts to reinforce favourable images and challenge stereotyped, unfavourable impressions about places. This paper assesses the content of promotional material published by local authorities between 1975–9. Image making could be improved through more creative and original copywriting, better market research and increased emphasis on public relations work.Keywords
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