Effects of typographic factors in advertising‐based persuasion: A general model and initial empirical tests
- 31 May 2002
- journal article
- research article
- Published by Wiley in Psychology & Marketing
- Vol. 19 (7-8), 663-691
- https://doi.org/10.1002/mar.10030
Abstract
No abstract availableKeywords
This publication has 37 references indexed in Scilit:
- Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response AnalysesJournal of Consumer Research, 1999
- Language Structure and Categorization: A Study of Classifiers in Consumer Cognition, Judgment, and ChoiceJournal of Consumer Research, 1998
- Print Ad Recognition Readership Scores: An Information Processing PerspectiveJournal of Marketing Research, 1988
- Copy length and industrial advertising readershipIndustrial Marketing Management, 1986
- A study of close-set text type.Journal of Applied Psychology, 1984
- Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of InvolvementJournal of Consumer Research, 1983
- Size, style, and vertical spacing in the legibility of small typefaces.Journal of Applied Psychology, 1972
- Letter differentiation and rate of comprehension in reading.Journal of Applied Psychology, 1965
- A multiple factor analysis of advertising readership.Journal of Applied Psychology, 1952
- Studies of typographical factors influencing speed of reading. X. Style of type face.Journal of Applied Psychology, 1932